LEADERSHIP
 
ED KRUG
PARTNER, HDI STUDIOS

Trained as an architect, Ed has spent 30 years applying the discipline of design thinking acquired in A-school School to a range of business problems for organizations in diverse industries from architecture and graphic design to financial services and consumer products.

Ed has worked with both small and large firms to improve the efficiency their practices - designing and implementing operational solutions that produce results. This has included helping clients to determine how best to resource a marketing communications function, design more effective processes and measurements, build a rationale for whether and how to outsource, and how best to create and implement a marketing and sales plan.

As VP and Principal of Aquent Consulting, Ed managed the development of a proprietary methodology for assessing and benchmarking the creative services requirements for Fortune 500 marketing communications organizations, and for helping them conceive, design and build the right solution to meet them. Ed has also held senior analytical, general management and business development posts on both the east and west coasts, the UK and India for Pitney Bowes Management Services, Spherion, OfficeTiger and Satellier.

Ed is a graduate of the University of Virginia School of Architecture. He is a passionate follower of design, and builds and renovates modernist houses on the eastern end of Long Island.